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Maximizing Holidays and Special Occasions for Publicity


Special days and holidays are a great opportunity to generate publicity for a brand. And this past Veterans Day was no different. BizCom shared several stories with media of veterans and the success they have found in franchising since transitioning out of the military.


One such story is of Hutch Hillebert, a veteran who served in the United States Air Force for over 8 years and was selected as a member of the Air Force Presidential Honor Guard. Hillebert is now a small business owner in Wilmington, N.C., and Middletown, Pa., with Restoration 1. His story captured the attention of local media with interviews in the Wilmington Star News, CBS 21 News, Central Pennsylvania Business Journal and Lehigh Valley Business, where Hillebert shared why he served, the importance of Veterans Day and what veterans need once their service has ended.


Since the publicity blitz, Hillebert’s businesses fielded 22 new business inquiries, most for big “commercial” jobs, with some calls leading to immediate opportunities.


In East Wichita, Air Force veteran Jeff Baker was featured in Turf magazine about his motivation for transitioning into franchising with The Grounds Guys.


In Charleston, S.C., father and son, Kevin McManus Sr. and Kevin McManus Jr., both Air Force veterans, and now co-owners of Five Star Painting, were interviewed by WCIV-TV. In the interview, both men said what helped them transition from active duty to businessmen was the support from other veterans and leaning on each other.


Navy veteran Marty Commons, now a MY SALON Suite franchisee, explained to 11Alive news and the Atlanta Business Chronicle how she and her husband came out of retirement to create a small business to help clients relieve stress. She knows firsthand the challenge of finding direction after hanging up a uniform.


The BizCom Design team also collaborated with Neighborly to put together a video highlighting Neighborly’s longstanding support of veterans. The video also pointed to the consecutive recognition given to many of Neighborly’s brands on Entrepreneur magazine’s ranking of Top Franchises for Veterans.


These are just a few examples of how story angles can be developed around a single holiday or special occasion to boost brand awareness, highlight exceptional operators, and attract potential franchisees to these networks.


For more information on how you can use seasonal opportunities to share your story, Click Here. We’d love to talk to you.

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