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BizCom promotes Lauren Caracciolo and Sarah Lofdahl to Agency Directors

We’re excited to announce the promotions of Lauren Caracciolo to Director of Media Relations and Sarah Lofdahl to Director of Digital Services!

Lauren, who had been serving as manager of the media relations division, has been with BizCom since 2018 generating high profile, national publicity campaigns for clients such as Edible, Neighborly and Little Caesars, among many others.

In her new role as Director of Media Relations, Lauren will oversee the media division of the agency and will be responsible for strategizing and implementing publicity programs across the agency’s entire client roster of world-class brands.


Sarah has also been a part of the BizCom team since 2018. Over the past three years, she’s moved into a leadership position with our rapidly growing digital division, Digital BizCom, conducting impactful influencer and social media campaigns while also developing thought leadership programs for executives and entrepreneurs in business, franchising and technology.

As Director of Digital Services, Sarah will oversee the day-to-day operations of Digital BizCom while leading the continued evolution and expansion of our digital division – all while pursuing her master’s degree in Digital Strategy from the University of Florida.


Not only do Lauren and Sarah work closely on client accounts, but they’re also best friends! They can be found working together at each other’s house, having puppy play dates with their new dogs (Susie and Nala) and enjoying the best food Dallas has to offer!

Congratulations to both Lauren and Sarah on the well-deserved promotions. We are so excited to see what the future holds with these brilliant, young leaders.

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